Whether from shore or afloat, these soft plastics with their lure-specific heads keep producing the goods– including some monsters, attesting to their pulling power. The key element of the Minnow Shad is its scented and color attraction. It’s a perfectly tuned system that gives a brilliantly realistic prey fish movement in the water, whether jigged or retrieved. With SUPER FORMULA; Scented Attraction Soft Lure Catch.